3-2-1! London Mayor Sadiq Khan counts down start of West End Xmas lights in London
London Mayor Sadiq Khan led the countdown to the switch-on of London's West End Christmas lights on Friday 12 November.
However, while the switch was flipped on the official illuminations today, many Christmas lights and decorations have been up for some time in the retail heart of London.
It is thought that might have been driven by retailers desperate to make up ground lost during the pandemic, and to encourage shoppers back to the city centre.